For their new venture, Castle Catering required a brand identity and brand positioning solution that would launch Big Occasions into the high end outside catering market at the right level to gain instant market traction. Big Occasions is a new concept in food catering. The outside catering service comprises of a range of bespoke fit out branded lorry trailers in various sizes that have been furnished with the latest kitchen equipment to cater for functions of all sizes. The largest lorry can facilitate six chefs and can provide catering for a range of events from weddings, to sporting events and large corporate functions, compiling menus tailored to suit the guests requirements. Circle’s design solution was to create a rich, upmarket brand identity using a stylised fleur de lis type icon with catchy strapline, the colours used were black and gold to exude richness and high quality and this was carried across onto a range of items, most importantly the lorry livery which is very striking.