After a long-standing relationship with Turkington Livestock Systems, Circle were commissioned by its parent company Turco to rebrand the boiler manufacturing side of the business as well as create a suite of identities that can stand alone on their own merit. The process consisted of the main brand and a range of sub brands to designate the various strands to the business.
‘Circle were introduced to us through our sister company Turkington Livestock Systems. Circle had successfully rebranded them prior to their launch into the UK market. Our project remit was to create a new, refreshed identity for Turkington Engineering as the previous identity was dated and no longer fit for purpose due to the development of a range of new products and moving into new markets. In a consultation, Circle quickly understood what we were trying to achieve and from this developed a suite of brand identities and associated marketing materials for Turco that gave us the perfect building blocks to launch our new wood pellet boiler into both the local and national markets as well as position our oil-fired boiler brand as a leading product in the marketplace.’ Ryan Turkington, Managing Director