Be-Active

Brief
Circle was commissioned to develop the branding and associated materials for the launch of the Be Active strategy across all leisure centres in the district. NMANDD required a brand identity theme for ‘Be Active’ campaign which is a five year campaign to be rolled out across all leisure facilities and amenities throughout the District. The brand identity had to be applied to range of marketing materials/signage before the opening of the new leisure centre in Newry.

The main objectives of the campaign were to increase users, to appeal to a wide variety of leisure interests, to be attractive to all age ranges, to be dynamic and vibrant as well as to reflect movement/energy.

Solution
We created a fluid dynamic identity, tone of voice, brand guidelines document and suite of branding tools that appealed to a broad spectrum of people. The roll out has been very effective and hit all the KPI’s for the campaign.

https://www.newrymournedown.org/be-active-with-newry-mourne-and-down-district-council