Circle was commissioned to develop the branding and associated materials for the launch of the Be Active strategy across all leisure centres in the district. NMANDD required a brand identity theme for ‘Be Active’ campaign which is a five year campaign to be rolled out across all leisure facilities and amenities throughout the District. The brand identity had to be applied to range of marketing materials/signage before the opening of the new leisure centre in Newry.

The main objectives of the campaign were to increase users, to appeal to a wide variety of leisure interests, to be attractive to all age ranges, to be dynamic and vibrant as well as to reflect movement/energy.

We created a fluid dynamic identity, tone of voice, brand guidelines document and suite of branding tools that appealed to a broad spectrum of people. The roll out has been very effective and hit all the KPI’s for the campaign.

ClientNewry, Mourne and Down District CouncilServicesBrand Identity, Brochure design, Social media ads, Large format advertising

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