Experience the beauty of natural landscapes in over 50 sites

across counties Fermanagh and Cavan

The Context

The Fermanagh/Omagh/Cavan region contains some of the finest landscapes on the island of Ireland. During 2020/2021, Fermanagh Omagh District Council and Cavan County Council colluded in the development of the first ever trans-national geopark brand in the world – ‘Cuilcagh Lakelands Geopark’. Ranging from rugged uplands, lakes and forests through to gently rolling drumlins, the 50 distinct sites that comprise the Geopark represent a complex earth history dating back as far as 895 million years.

The Challenge

Our primary challenge stemmed from the fact that the Geopark was spread across County Fermanagh in Northern Ireland and County Cavan in Republic of Ireland. Moreover, its previous name was Marble Arch Caves UNESCO Geopark, a moniker which implied that the park was located solely in Northern Ireland. This meant we had to provide extensive stakeholder engagement to create a new name that would represent the entire area covered by the Geopark. We created the new brand name, brand identity and marketing launch for the first Trans National Geopark in the world.

 

Our response

This project drew on the full scope of our creative marketing services. The ultimate success of the scheme relied on buy-in from a broad range of public/private partnerships, including private businesses, government departments, colleges, tourism, and food and accommodation partners.

Through a process of rigorous engagement, and working closely with the client, we brought all stakeholders together on a detailed brand development journey which led to the creation of a brand which achieved universal support. This formed the basis on which other supporting collateral was developed.

Our Outputs

Circle successfully fulfilled all the requirements of the tender and we provided the client with a full suite of all assets which included:

  • new brand development for the Geopark with full stakeholder buy-in
  • all brand assets, from guidelines to the new website development
  • a portfolio comprising over 100 creative images across the Geopark
  • a series of bespoke videos
  • development of all site plans and running orders for imagery and videos, procuring models and props, engaging and profiling local stakeholders businesses and individual companies
  • designed, sourced and provided marketing materials including literature and promotional items to the Geopark