Brief
EastSide Arts wanted to appoint a design consultancy to rebrand the Festival and deliver the core promotional materials required for the EastSide Arts Festival. These materials are often the first point of contact they have with potential new customers, so the branding and design need to reflect who they are as a company and be eye-catching enough to encourage people to take a second look. The brochures and flyers will be competing with those of many other arts organisations to be picked off the display racks at venues and in public spaces.
Solution
For the branding of the Festival we looked at all the various elements that make up the Festival programme of events and this was broken down into twelve areas. We selected a typeface for each of the twelve sections with twelve typefaces used to make up the new brand identity name ‘Arts Festival’ that thankfully has twelve letters.
EastSide Arts were keen to portray a range of events on the cover and our solution was to create an illustration that visually highlighted many of the key events as well as East Belfast landmarks held within striking yellow backdrop. The feedback on the campaign has been very positive with research showing it has the best recall of recent years.
ClientEastside ArtsServicesBranding, Programme design, Billboard Advertising, Bollard Wraps, Building Wraps, Social Media Ads
Testimonial
We have worked with the team at Circle for many years and without fail always hit the mark. This year was very important for us as we were looking to refresh our brand and this wasn’t something we take lightly. Darren put us at ease from the first meeting and throughout the whole process. We are thrilled with the new branding and design theme and would have no hesitation recommending Circle for work.
Rachel Kennedy, Director, EastSide Arts & C.S. Lewis Festivals