Pet Bakery

Brief
Pet Bakery had for many years enjoyed great success supplying their luxury doggie treats to suppliers and leading pet stores throughout Ireland and UK. The problem was a number of the distribution companies had started to reduce the range and order size was decreasing. Some feedback they received suggested that their packaging looked dated.

Solution
Circle met Pet Bakery to review their existing packaging and product range. We were commissioned to produce new packaging design across their full product range. We presented a number of different packaging concepts and worked with the client until they were happy with their chosen concept. Since the complete rebrand and new packaging design sales have increased more than 100%, distribution in three new countries, listed throughout the UK but don’t just take our word for it.

Testimonial
“Since we changed to the refreshed branding, new packaging design and point of sale our sales have increased by more than 100%, we have picked up new distribution in three new countries and have been listed in most UK pet shop chains. We couldn’t have had a better response to the changes and are delighted with how the new designs look.”

Bernard Mackle
Managing Director
Pet Bakery