The Vestry was created as an upmarket café for daytime dining (breakfast and lunch) and was the ‘little brother’ to Saphyre a fine dining restaurant also located in the former Ulsterville Church. Both businesses were created by Kris Turnbull who also owns the internationally successful interior design business – Kris Turnbull Studios which is also located at the former Ulsterville Church address. The menu, strap-lines, quips (tone of voice) and styling of The Vestry lends much to its situation of it being the actual old Vestry of the former church. The brand guidelines that were set from the outset were to provide a visual link to Saphyre and Kris Turnbull Studios brand identities so it looked that it was part of a group of companies but had its own unique look and feel. Once we created The Vestry brand identity, we developed its own brand guidelines for a vast range of applications which included advertising, POS, packaging and menus.
We were recommended Circle in 2011. They initially produced our advertisements for various publications. We were so impressed we commissioned them for the rebrand of Kris Turnbull Studios to position us for our launch in international markets. They handled the process expertly and we had no problem engaging them to create the branding for our fine dining restaurant which has been a great success. The most recent branding project and the most detailed was the launch of The Vestry Cafe & Patisserie, We are delighted with the branding and launch campaign and it couldn’t have went better from hitting tight deadlines to the quality and creativity of the design. The word of mouth created by the online and offline creative work was the catalyst for really successful launch and the ongoing increase in footfall.
Nicola McLarnon, Commercial Director, T: 028 9068 8600
