Wake the Giant

Brief
‘The Wake the Giant Festival’ is held in Warrenpoint at the end of August annually. This event is run by Newry, Mourne and Down District Council.

Finn, the character at the heart of local folklore, is the star of this Festival in the form of an impressive 32-foot model marionette. The Festival is inspired by the myth of a sleeping Giant reposing on the Cooley Mountains. At this fun-filled Festival weekend, townspeople and visitors will all compete to find the most creative and fun ways to wake the sleeping giant and see the escapades of the local witch.

Circle were commissioned by the Council to produce the event design and promotional materials in 2017 and 2018.

We produced a clear but striking design that introduced the magical theme and character ensuring highlighted dates and details of the Festival event were displayed prominently.

Solution
Based on a key tenet of destination marketing ‘what where when’ we created the visually striking concept that visually highlighted all these objectives. We created an illustration of the giant standing in Warrenpoint harbour with a magical and mystical backdrop. The event name, key dates and social media links were given visual prominence to ensure engagement. We created artwork for all marketing activities including flyers, brochures, billboards, various online ads, press ads and banners.