Advertising

6 sheet advertisement campaign

The Vestry Café

The Vestry was created as an upmarket café for daytime dining (breakfast and lunch) and was the 'little brother' to Saphyre a fine dining restaurant also located in the former Ulsterville Church. Both businesses were created by Kris Turnbull who also owns the internationally successful interior design business - Kris Turnbull Studios which is also located at the former Ulsterville Church address. The menu, strap-lines, quips (tone of voice) and styling of The Vestry lends much to its situation of it being the actual old Vestry of the former church. The brand guidelines that were set from the outset were to provide a visual link to Saphyre and Kris Turnbull Studios brand identities so it looked that it was part of a group of companies but had its own unique look and feel. Once we created The Vestry brand identity, we developed its own brand guidelines for a vast range of applications which included advertising, POS, packaging and menus.

Kris Turnbull

Kris Turnbull is regarded as one of Ireland’s premier interior designers and leads one of the UK’s most sought after interior design studios. The company works on projects throughout the UK, Europe and the Middle East for a very wealthy client base that even includes royalty.
The previous ‘K’ brand identity had become dated and he required a more sophisticated marque that would position and raise the profile of his business more effectively to reflect the very high-end brands of Versace, Fendi, Gucci and Hermes to name a few of which he works with worldwide. Kris wanted to reflect his own uncompromising approach to quality and specified an extremely high-end mix of papers and print finishes to engage his customers with every touch.
The new brand identity was also applied across his own range of exclusive giftware, carpets, rugs and accessories. It was­ launched to coincide with the opening of his flagship interior studio in the former Ulsterville Church on the Lisburn Road, Belfast.

Wine Packaging design

Saphyre Restaurant

Saphyre is one of Belfast's most luxurious fine dining restaurants located within a converted Grade B listed church on the Lisburn Road, Belfast. Owned by Kris Turnbull and located beside his design studios, Kris personally designed Saphyre in opulent, plush designer fabrics and furniture to be bright & cheerful during the day and at night seductively lit by candle lights, offering a warm welcoming, moody atmosphere. Saphyre Restaurant is positioned as an extension to the 'Kris Turnbull living experience'.

In keeping with the Kris Turnbull brand identity (which Circle also created) and as an extension to the overall vision the Saphyre name was applied underneath the Kris Turnbulls iconography. Circle was commissioned at the concept stage of Saphyre when the proprietor, managing director and chef wanted creative direction, visual language and the application of the brand identity across all brand touchpoints such as menus, advertising, wine bottle design and internal/external signage. This involved extensive consultation and research of luxury papers and bespoke materials to continue a theme of opulence.

Brochure design

Turco Engineering

Our client Turco Engineering Ltd has been established for almost 50 years, and during this time the company has built a reputation as being one of the leading manufacturers of Oil-fired and Biomass Boilers in Ireland. Turco design, manufacture and distribute all its own products from its state of the art 40,000 sq foot facility based in Cookstown.

In recent years the business has combined its engineering expertise to offer a wide range of sub contract services to other OEMs throughout Ireland and the rest of the UK. This includes, design, cutting, folding, welding, testing, assembly, surface finishing and delivery.

Circle were commissioned by Turco to rebrand the boiler manufacturing side of the business as well as create a suite of identities that can stand alone on their own merit. The process consisted of the main brand and a range of sub brands to designate the various strands to the business.

‘Circle were introduced to us through our sister company Turkington Livestock Systems. Circle had successfully rebranded them prior to their launch into the UK market. Our project remit was to create a new, refreshed identity for Turkington Engineering as the previous identity was dated and no longer fit for purpose due to the development of a range of new products and moving into new markets. In a consultation, Circle quickly understood what we were trying to achieve and from this developed a suite of brand identities and associated marketing materials for Turco that gave us the perfect building blocks to launch our new wood pellet boiler into both the local and national markets as well as position our oil-fired boiler brand as a leading product in the marketplace.’ Ryan Turkington, Managing Director

www.turco.co.uk