Graphic Design

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Sea Emporium

Background Sea Emporium supplies the world’s finest super yachts with luxury goods, providing stunning aesthetics, yet not overlooking the importance…

6 sheet advertisement campaign

The Vestry Café

The Vestry was created as an upmarket café for daytime dining (breakfast and lunch) and was the 'little brother' to Saphyre a fine dining restaurant also located in the former Ulsterville Church. Both businesses were created by Kris Turnbull who also owns the internationally successful interior design business - Kris Turnbull Studios which is also located at the former Ulsterville Church address. The menu, strap-lines, quips (tone of voice) and styling of The Vestry lends much to its situation of it being the actual old Vestry of the former church. The brand guidelines that were set from the outset were to provide a visual link to Saphyre and Kris Turnbull Studios brand identities so it looked that it was part of a group of companies but had its own unique look and feel. Once we created The Vestry brand identity, we developed its own brand guidelines for a vast range of applications which included advertising, POS, packaging and menus.

Kris Turnbull

Kris Turnbull is regarded as one of Ireland’s premier interior designers and leads one of the UK’s most sought after interior design studios. The company works on projects throughout the UK, Europe and the Middle East for a very wealthy client base that even includes royalty.
The previous ‘K’ brand identity had become dated and he required a more sophisticated marque that would position and raise the profile of his business more effectively to reflect the very high-end brands of Versace, Fendi, Gucci and Hermes to name a few of which he works with worldwide. Kris wanted to reflect his own uncompromising approach to quality and specified an extremely high-end mix of papers and print finishes to engage his customers with every touch.
The new brand identity was also applied across his own range of exclusive giftware, carpets, rugs and accessories. It was­ launched to coincide with the opening of his flagship interior studio in the former Ulsterville Church on the Lisburn Road, Belfast.

Wedding Advertising

The Dunadry Hotel

Brief
The Dunadry Hotel was acquired by the McKeever Group in 2018. The Dunadry Hotel used to be the go to place for out of town weddings but had lost its lustre due to lack of investment over a long period of time. The family-owned McKeever Hotel Group announced renovation plans to revitalise the Dunadry Hotel in Antrim to a four star, luxury business and leisure venue. Their existing branding and marketing literature didn't reflect the vision they had for the hotel or the investment they were making. Circle were commissioned to rebrand the hotel and create marketing materials that positioned them as a 4 star wedding destination with an excellent food offering.

Solution
The Dunadry Hotel commissioned Circle to rebrand the hotel and design key publications including wedding brochure, guest information packs and menus. Darren conducted a site visit, discussed their objectives and desired positioning. Darren recommended an upmarket 4 star feel which better positioned the hotel as perfect for the wedding market (a growth business objective), focusing on its private location, river walks, mature gardens and one wedding per day. Circle crafted an identity that told the story through unique iconography. We storyboarded the brochure to develop short catchy text for each of the sections. Reflecting the client brief, all copy was written using an inspirational tone of voice to instil confidence that the Dunadry team were exclusively there for the bridal party from start to finish, where the Dunadry is ‘yours and only yours’. The brochure design echoed a clean look and feel with clever intro paragraphs telling the Dunadry story supported by strong imagery. The finished brochure used beautiful print finishes such as a copper foil, reflecting a number of copper finishes architecturally seen throughout the hotel. Circle created all associated materials for the hotel including welcome packs and menus using the new brand, visual continuity and consistent print materials ensuring a strong cohesive feel to all brand touch points.

Due to the significant investment throughout the hotel, it is now enjoying an increase in bookings and has just achieved 4 star status in August 2019!

www.dunadry.com

Wine Packaging design

Saphyre Restaurant

Saphyre is one of Belfast's most luxurious fine dining restaurants located within a converted Grade B listed church on the Lisburn Road, Belfast. Owned by Kris Turnbull and located beside his design studios, Kris personally designed Saphyre in opulent, plush designer fabrics and furniture to be bright & cheerful during the day and at night seductively lit by candle lights, offering a warm welcoming, moody atmosphere. Saphyre Restaurant is positioned as an extension to the 'Kris Turnbull living experience'.

In keeping with the Kris Turnbull brand identity (which Circle also created) and as an extension to the overall vision the Saphyre name was applied underneath the Kris Turnbulls iconography. Circle was commissioned at the concept stage of Saphyre when the proprietor, managing director and chef wanted creative direction, visual language and the application of the brand identity across all brand touchpoints such as menus, advertising, wine bottle design and internal/external signage. This involved extensive consultation and research of luxury papers and bespoke materials to continue a theme of opulence.

Sport NI

Brief
Sport NI were organising a number of conferences with celebrity key note speakers in June 19. The conferences were aimed at promoting professional pathways for athletes and coaches, developing links between professional bodies and athletes as well as providing networking opportunities. Sport NI wanted their conference branding to convey these messages in a modern, strong and visually attractive way.

Solution
After consultation with the team at Sport NI we developed branding with messaging that implied connections, networking and a clear path at every point. A toolbox of graphics were created to highlight the individual modules within the performance pathway, whilst ensuring visual consistency and a strong coherent design theme.

In addition, we provided exhibition display systems and manufactured bespoke branded light boxes which would appear on the conference stage. We also produced promotional materials such as event programme, timetable design and flyers etc.

Crowne Plaza

Circle are pleased to be a design resource to the Andras Group of Hotels. Working with their central marketing team and management, Circle provide design services for a wide range of requirements often producing designs in a quick turnaround for seasonal promotions, holiday/wedding shows and advertising. Work we have completed includes brochures, flyers, menus, banner stands, online advertising/Facebook banners, advertisement design for billboards and magazines and well as brochures for their commercial properties.

Crowne Plaza Hotel Wedding Marketing Materials
In July 19, Circle produced a 36pp wedding brochure showcasing the hotel as a highly desirable wedding location, beautifully detailing its luxurious function rooms, delectable menu options and outstanding service. The brochure was created using a number of special print finishes to add a beautiful tactile nature to the brochure. These included a spot metallic silver ink on the cover and throughout the body pages. The cover was printed on a high gloss board with the addition of a Spot UV varnish applied to a bespoke wallpaper design which we created to visually link to the decor in the main dining area. The print finishes creates a beautiful shimmering effect when the light hits it.

Brochure design

Turco Engineering

Our client Turco Engineering Ltd has been established for almost 50 years, and during this time the company has built a reputation as being one of the leading manufacturers of Oil-fired and Biomass Boilers in Ireland. Turco design, manufacture and distribute all its own products from its state of the art 40,000 sq foot facility based in Cookstown.

In recent years the business has combined its engineering expertise to offer a wide range of sub contract services to other OEMs throughout Ireland and the rest of the UK. This includes, design, cutting, folding, welding, testing, assembly, surface finishing and delivery.

Circle were commissioned by Turco to rebrand the boiler manufacturing side of the business as well as create a suite of identities that can stand alone on their own merit. The process consisted of the main brand and a range of sub brands to designate the various strands to the business.

‘Circle were introduced to us through our sister company Turkington Livestock Systems. Circle had successfully rebranded them prior to their launch into the UK market. Our project remit was to create a new, refreshed identity for Turkington Engineering as the previous identity was dated and no longer fit for purpose due to the development of a range of new products and moving into new markets. In a consultation, Circle quickly understood what we were trying to achieve and from this developed a suite of brand identities and associated marketing materials for Turco that gave us the perfect building blocks to launch our new wood pellet boiler into both the local and national markets as well as position our oil-fired boiler brand as a leading product in the marketplace.’ Ryan Turkington, Managing Director

www.turco.co.uk

Big Occasions Gourmet Catering

For their launch, Big Occasions required a brand identity and brand positioning solution that would launch it into the high end outside catering market at the right level to gain instant market traction.

The outside catering service comprises of a range of bespoke fit out branded lorry trailers in various sizes that have been furnished with the latest kitchen equipment to cater for functions of all sizes. The largest lorry facilitates six chefs and can provide catering for a range of events from weddings, to sporting events and large corporate functions, compiling menus tailored to suit the guests requirements.

Circle’s design solution was to create a rich, upmarket brand identity using a stylised fleur de lis type icon with catchy strapline, the colours used were black and gold to exude richness and high quality and this was carried across onto a range of items, most importantly the lorry livery which is very striking.

www.bigoccasionscatering.co.uk

ConveyorTek – Core Branding

Conveytek design, engineer, manufacture, install and maintain conveyor systems for a number of clients across UK and ROI for both light and heavy duty applications. They recently engineered a new conveyor range with specific features that will further strengthen their position as a leading supplier of innovative products in the sector. Their primary products consist of Suspended Conveyor Magnets and Overband Self Cleaning Conveyor Magnets supplied to a range of industry sectors.

To support this new product launch the company commissioned Circle to develop a product brand that reflects the innovative nature of the product whilst maintaining the message of technical and service excellence the company had previously established. We created an overall product name and identity for the magnetic range of systems which allowed the magnetic product range to be a stand alone offering.

In addition, we created a brochure pack that held all technical and product information so it could be used in export markets such as Europe and the Middle East as well as refreshing the main ConveryorTek brand identity.

Frolick

Frolick was the first yogurt café to launch in Ballymena.

The brand identity design brief was to visually engage and appeal with both the younger school age market as well as the yummy mummies looking for a cool place to hang out and chat. The tone of voice we developed for the the branding hard humour and fun at heart. The launch was a great success and the brand identity was successfully applied onto exterior shop signage, window graphics, POS and packaging.

Moyway Motors

Brief
Moyway Motors are a specialist used car dealer based on the Dungannon Road in Co. Tyrone. The proprietor was undertaking a complete refurbishment of his sales showroom and wanted branding that matched the calibre of cars he sold as well as complement the beautiful new showroom which was being built.

His dilemma was that there was no consistency with his old branding and it had become dated looking.

Solution
Circle researched other high-end forecourt brands and and took inspiration from elements of vintage sports cars. Our research influenced the creation of an insignia that had timeless class and represented the quality of the cars sold. Moyway Motors new branding sets the tone from the minute you set foot on the forecourt.

Be-Active

Brief
Circle was commissioned to develop the branding and associated materials for the launch of the Be Active strategy across all leisure centres in the district. NMANDD required a brand identity theme for ‘Be Active’ campaign which is a five year campaign to be rolled out across all leisure facilities and amenities throughout the District. The brand identity had to be applied to range of marketing materials/signage before the opening of the new leisure centre in Newry.

The main objectives of the campaign were to increase users, to appeal to a wide variety of leisure interests, to be attractive to all age ranges, to be dynamic and vibrant as well as to reflect movement/energy.

Solution
We created a fluid dynamic identity, tone of voice, brand guidelines document and suite of branding tools that appealed to a broad spectrum of people. The roll out has been very effective and hit all the KPI's for the campaign.

https://www.newrymournedown.org/be-active-with-newry-mourne-and-down-district-council