Interpretive Design

Brief
Moyway Motors are a specialist used car dealer based on the Dungannon Road in Co. Tyrone. The proprietor was undertaking a complete refurbishment of his sales showroom and wanted branding that matched the calibre of cars he sold as well as complement the beautiful new showroom which was being built.

His dilemma was that there was no consistency with his old branding and it had become dated looking.

Solution
Circle researched other high-end forecourt brands and and took inspiration from elements of vintage sports cars. Our research influenced the creation of an insignia that had timeless class and represented the quality of the cars sold. Moyway Motors new branding sets the tone from the minute you set foot on the forecourt.